Ciara is the new face of Roberto Cavalli.
The singer fronts the Italian label’s A/W 2015 campaign and looks stunning in the brand’s signature snakeskin-patterned pieces and elegant maxi dresses.
She was chosen to star in the ads – shot by Francesco Carrozzini – as she embodies “beauty with a hint of wildness”.
The fashion house said in a statement yesterday: “The star of the evocative Roberto Cavalli Fall/Winter 2015-16 advertising campaign is Ciara, the American hip hop artist, who embodies beauty with a hint of wildness.
“Ciara interprets the Cavalli woman with purity and spontaneity.
“Her youthful, proud elegance dominates the colours of the scene, entrusted to the lens of photographer Francesco Carrozzini.”
The stunning shoot – which took place in Los Angeles – is set against the backdrop of a sand-filled room which is said to represent a “surreal kingdom”.
The statement continued: “The story of a world encapsulated in one room. A surreal kingdom where the walls look like a magical sky and surfaces enchant with desert volumes and earthy hues.